LA PASSIONE

The brand where the long tradition of Italian craftsmanship, innovative style and avant-garde come together.

A happy marriage between the inspiration linked to the history of cycling and high technical and functional characteristics. Passione is refined contemporary Road and Urban Cycling Apparel.

Install Theme

IL POGGIO SUMMER JERSEY

The sweet hill overlooking the city of Sanremo will always be linked to the classical opening of the cycling year, the Milano-Sanremo. 

That sweet hill is the Poggio. This jersey celebrates its epic history in a topical emerald green color combined with the details of the Italian tricolor flag.

Shop now
http://www.lapassione.cc/product/summer-cycling-jersey-poggio/

CYCLING STORIES
There are terms and names that appeal to the imagination of cycling enthusiasts when mentioned. They make the enthusiasts dream on the wave of memories and emotions experienced, more or less, closely in time.
We could go on talking about the secrets, fun, original and brilliant stories that belong to the heritage of the cycling sport. 
Discover more on www.lapassione.cc/cycling-stories

CYCLING STORIES

There are terms and names that appeal to the imagination of cycling enthusiasts when mentioned. They make the enthusiasts dream on the wave of memories and emotions experienced, more or less, closely in time.

We could go on talking about the secrets, fun, original and brilliant stories that belong to the heritage of the cycling sport.

Discover more on www.lapassione.cc/cycling-stories

Not only #Cycling…. The Italian #Cola. #Eataly #italy #Food #italianstyle #eataly #Roma  (presso Eataly)

Not only #Cycling…. The Italian #Cola. #Eataly #italy #Food #italianstyle #eataly #Roma (presso Eataly)

#cycling #cyclingstyle #cyclingapparel #cyclingphotos #cyclingpics #cyclingwear #cyclingjersey #ciclismo #igcycling #lapassione #cyclingcouture #madeinitaly #handcrafted #merinojersey

 #memostatigram #cycling #igcycling#cycle #ciclismo #cyclingwear #cyclingapparel #style #cyclingstyle #cyclingclothing #2013 #lapassione

 #memostatigram #cycling #igcycling#cycle #ciclismo #cyclingwear #cyclingapparel #style #cyclingstyle #cyclingclothing #2013 #lapassione

Made in Italy
That’s why our products are not the “cheapest”, but they are characterized by the most appropriate price in relation to the value: the highest quality available on the market and an unmistakable style.

This weekend on LaPassione.cc

Made in Italy

That’s why our products are not the “cheapest”, but they are characterized by the most appropriate price in relation to the value: the highest quality available on the market and an unmistakable style.


This weekend on LaPassione.cc

A day with… GIANNI BUGNO

Yesterday we met Gianni Bugno. An unforgettable two-time World Road Race Champion, who told us about his “Passion”: his current career as a professional helicopter pilot.

Soon the full video on our website

Strada Cycling Couture is a line of products designed for the modern cyclist who is looking for a fresh eclectic style, without forgetting the beauty of the past. The line features handmade products, rich in important stylistic and functional details and exclusive fabrics.
Strada redefines the classic riding style with traditional #italian #craftsmanship and contemporary elegance.
Next week… only online, only on LaPassione.cc.

Strada Cycling Couture is a line of products designed for the modern cyclist who is looking for a fresh eclectic style, without forgetting the beauty of the past. The line features handmade products, rich in important stylistic and functional details and exclusive fabrics.

Strada redefines the classic riding style with traditional #italian #craftsmanship and contemporary elegance.

Next week… only online, only on LaPassione.cc.